As you all may or may not know yesterday, Evans released an advert for their #Stylehasnosize campaign.
Now, I totally support the hashtag and the campaign they are running. However, like many other people and after the backlash it had on social media, myself and four other size bloggers took to the streets of London to do our take on the hashtag.
Don't get me wrong, the models in the original photo a beautiful but this photo does not show this campaign any justice. The lack of diversity (not just size) is incredible and I just don't understand why Evans has conformed to the 'Oh so predictable' standard size 16/18 model with an hour glass figure that most everyday people can't; A. compete with and B. relate to.
Although, these beauties do look fabulous you can really begin to understand where there are flaws. I'm not going to point out each one as it does not take much to see it for yourself.
Us ladies saw the photo, we saw what people people were thinking about it and we made a decision to give this hashtag a little more meaning!
Ideally we would have had several people all shapes, sizes, heights, races, genders etc.. but in such a short space of time I kinda think we hit the nail on the head.
We all managed to come together on Oxford Street and take this picture! I am so happy for us as I think we have managed to represent better. Five amazing women proving that in fact, Style has no anything! It is what the individual makes it and if that means lounging in your pj's all day or wearing you Sunday best than you can work it any way!
I would just like to say a big thank you to these wonderful ladies Michaela, Katie, Hollie and Stephanie! Without them, this wouldn't have been possible.
I also ask that you all join in with your own pictures! You can use the #Stylehasnosize but also #Mystylehassize and if you are a blogger #Bloggersdoitbetter.
Much Love,
You have no idea how happy this makes me!!! I was tweeting about their attempt at making a statement. what you guys have done is amazing! <3
ReplyDeleteI just saw you on Nerd about town, Love this post and had to come over to browse. Your tag line "Much Love" is my line to end all phone calls with loved ones. So, I will be back to read more
ReplyDeleteI love this SO much and am so happy you were in it! :D xx
ReplyDeleteThank you very much ladies! It was very exciting and nerve racking all at the same time! Xx
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